Influencers: How Democracy Created a Monster

28 sept. 2020
252 827 Vues

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Famous people have existed for millennia. Like, ancient Rome had Julius Caesar. But today we have... Jake Paul. How did the "influencer" as we know it come to be, and what do these TikTok-ing famous folks say about our society? Let's find out in this Wisecrack Edition on Influencers: How Democracy Created a Monster.
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Written by: Amanda Scherker
Hosted by: Helen Floersh
Directed by: Michael Luxemburg
Video Title Card Design: Amanda Murphy
Motion Graphics by: Riley A
Editing by: Andrew Nishimura
Produced by: Evan Yee

#influencers #charlidamelio #tanamongeau
© 2020 Wisecrack / Omnia Media, Inc.

  • Influencers get Star Trek beamed immediately into the gulag.

    David Flores JrDavid Flores JrIl y a jour
  • Social media is the first form of attention some people ever received, and it shows.

    __Il y a jour
  • Virtually all of the FRworld videos that I enjoy the most--and especially those I have chosen to subscribe to--produce legitimately, genuinely thoughtful content (in addition to usually displaying people who are extraordinarily skilled at performing for an audience). I can say with confidence that if my favorite 'influencers' started taking steps to decrease the amount of resources (including and perhaps especially time) needed in planning, critical thought, and overall preparation, I would notice this change fairly quickly and not support these channels as I do now. There's a reason I prefer not to subscribe to the likes of PewDiePie, MrBeast, Markiplier, and other channels with similar themes, preferring instead 'Jim Sterling', 'Philosophy Tube', 'Game Theory', etc. in addition to 'Wisecrack'. Finally, I have a feeling a great many others who also watch 'Wisecrack' videos more rather than less often share most of my above sentiments.

    Eric HansonEric HansonIl y a jour
  • The odd thing is, while I'm an avid consumer of pop culture and content, I've never desired fame. I've desired respect, and money. While many would love the fame with minimal money, I would tolerate fame in order to get the cash. Paris hilton fucked up a good thing, wealthy anonymity as opposed to The kardashians who used their fame to gain an unfathomable amount of money, and influence. As you said they've mastered that skill, and why I can't knock them, if I was saddled with the weight of nearly everyone on the planet knowing my name, face and private life, I'd need a ton of money for that to be worth it.

    Alex MAlex MIl y a jour
  • you talk so fast

    hhIl y a 2 jours
  • Is it really democracy that created this monster or is it capitalism? One should look at other democratic countries to see how this phenomenon has evolved. Except for Italy. Everyone in Italy have wanted to become famous so they did anything and everything (to get) on TV-shows for decades. My personal theory is that their relatives spat on Mussolini's corpse and how the hell can you beat that? "Nona, I'm gonna be on Wheel of Fortune! - It reminds me of spitting on the corpse of the arsehole that ruined our country. But I guess Wheel of Fortune is nice too."

    Stefan B.Stefan B.Il y a 2 jours
  • Meh.

    Ethereal DwellerEthereal DwellerIl y a 2 jours
  • I bet Alexander the Great could beat any influencer in a fight, though.

    Andrew MillerAndrew MillerIl y a 3 jours
  • Maybe I'm just clueless, but what are influencers?? Because I have yet to be influenced by a random human being that I have no personal relationship with.

    Joshua HolmanJoshua HolmanIl y a 4 jours
  • actually the mongol empire was larger, it just didn't last as long

    Diana WhaleyDiana WhaleyIl y a 4 jours
  • Growing up, my dream was to be "famous". In the 90s & 2000s, this meant for me becoming a pop star, then actress, then clothing designer, etc... I idolized Britney Spears, Christina Aguilera, and Paris Hilton. I thought what I had to do was write songs and send them to labels. I never sent any songs off considering my family couldn't afford singing or dancing lessons anyway, but I was still convinced I was going to famous. At the time though, there wasn't much I could do to become famous other than wait. If I grew up in the 2010s however, I would have had a FRworld, TikTok, Instagram, Twitch... Maybe I would have achieved some level of fame. These things just weren't attainable when I was a teen. In the end, I'm glad I grew up in the 90s & 2000s without social media... God knows who I would have become.

    Artemis AmoryArtemis AmoryIl y a 5 jours
  • This video forgot to mention the overwhelming whiteness of influencers

  • thank GOD for Jim Sterling!

    Portentous LadPortentous LadIl y a 6 jours
  • *only* 540 views

    MadMintMadMintIl y a 6 jours
  • The difference is, under democracy, I can just unsubscribe from a monster. Under socialism - I can't, because I will become "an enemy of the people".

    Александр РейнАлександр РейнIl y a 6 jours
  • Every meme I come across I comment “randomly generated” bc veggie tales predicted in the future comedy will be randomly generated.

    G2KPOATG2KPOATIl y a 7 jours
  • Anybody notice how they all talk the same kinda weird if you ask me doesnt seem natural

    Isaiah RamosIsaiah RamosIl y a 7 jours
  • Holy shit, this is totally not predictive or anything but I was contemplating how to explain to someone with relative celebrity (aka known in their community well but not necessarily outside it) how celebrity is limited to the scope of people who care. Aka "Do you know Alexander of Macedonia?" the idea basically being everyone knows Alexander the Great, but also there are people who know basically nothing about him and he literally shaped the world. So if such a powerful figure can be so unknown to so many people, it kinda explains why there are people who have no idea who they are and don't care.

    IncrementiumIncrementiumIl y a 7 jours
    • The holy shit moment was when the video mentioned Alexander the Great, just for context lol

      IncrementiumIncrementiumIl y a 7 jours
  • The music on this channel always ruins it

    Tamlyn RobertsonTamlyn RobertsonIl y a 8 jours
  • The fact that we follow all of these so called "influencers" shows you the state of decay in society today. When did we lose the ability to make decisions on our own without some douchy social media affecting our decisions?

    issac82983issac82983Il y a 8 jours
    • If you watched the video you could see how people in the 1800’ try to dress the same as the celebrity... Nothing changed, it’s always the same story I believe at that time there was people complaining in the same way as you did

      Mr KowalskiMr KowalskiIl y a 7 jours
  • The saturated amount of influencers also brings new attempts to reach fame. Tictok reigns in a new era of flash trends that anyone can copy and potentially reach fame without the prior requirements of being authentic, relatable, or even entertaining just by riding the trend; thus creating lower quality influencers for a new generation.

    TylerTylerIl y a 8 jours
  • Honestly, I doubt Alex was a genious of PR, more a narcicist megalomaniac, otherwhise he would have known that not pissing off your entire army and generals was the better option.

    Western CossackWestern CossackIl y a 9 jours
  • Hey there. Me here, wondering how long it's been since I had a shower.

    Davi MeloDavi MeloIl y a 9 jours
  • If Alexander was the first celebrity in his time... I am Diogenes in todays regard for this matter. I never understood why people had these obsessions over the life of people they never met or had any connections to. Sure, I'm a fan of for example some music bands. But I always was a fan of their music. I didn't care much about their personal life or something... And even for more personal fascination like the FRworldr Disguised Toast: I like his whacky and still brilliant attitude and enjoy seeing his content. But his personal life is not really much of interest to me as long as I'm not a part of it.

    zerto111zerto111Il y a 9 jours
  • I think as well there is a gen gap. I don't understand Logan Paul as a milenial, but my Gen z friends dong get Lizzie Maguire. How we are raised, and what we value and find amusing in a celeb influences who we follow and why.

    Troy McKinlayTroy McKinlayIl y a 10 jours
  • Every democracy is created by Stoics and dies in the hands of hedonists

    peer eboompeer eboomIl y a 10 jours
  • 19:50 I want 500 views :( haha

    Tim SawyerTim SawyerIl y a 10 jours
  • Ehy I want that knock down 15:33

    Bryant YongBryant YongIl y a 11 jours
  • I like the breakdown and analysis of the reasons why influencers are so prevalent in a social media culture, but I also think there's a neglect to acknowledge the dominant presence of white influencers and why they tend to have way more impressions on their content than their POC counterparts.

    Chris AngChris AngIl y a 11 jours
  • Is it me or does the narrator look like hermone? From harry potter

    Seungjin HeoSeungjin HeoIl y a 12 jours
  • 16:53 CRONCH

    Joseph Running CraneJoseph Running CraneIl y a 12 jours
  • I still dream of using Marvel-esque superpowers to stop a meteor. I’m still pure. Marvel Films seem to be the antidote to hypertrophic celebrity. Great Stuff! Loved the insight.

    mekman4mekman4Il y a 12 jours
  • Alexander the Great ? What the FUCK are you people talking about ??

    romangeneral23romangeneral23Il y a 13 jours
  • to get alexander the great to promote you, you needed to offer a whole countrey. vin diesel, tens of millions, and influencer, a free sample. modern fame is the best thing to hit marketers. the democratisation of fame das ilutred it and thus made is a one use commodetgy for the corperations. be our slave, work 24/7 with out any labour protection and we may give you a free sample. and depending on you roi, maybe a deal like ninja.

    Peter didn't pick a pepper. But 2.Peter didn't pick a pepper. But 2.Il y a 13 jours
  • Reality tv is like the McDonalds of the television industry, It’s utter garbage that everyone consumes anyway because we’ve forgotten what quality really is!

    JKayserJKayserIl y a 13 jours
  • Would have been nice to see a brief mention that Alexander was tutored by Aristotle (in person, no less) And then in turn a brief mention that Aristotle was a student of Plato himself. This would have fit perfectly in the videos script where a point is argued for how Alexander valued influencing the minds of the people. Otherwise nice vid script flow. Too long of video though, I had to click away just before minute 13...became a drag to listen to. Just rambling in my ears at that point. Nevertheless, still gets a like 🙂 P.S. After taking a break to comment on my own comments 🤔, I tried to finish watching the video...couldn't do it. Sorry, still more good points being made...just so many I think the points began to turn my brain to mush. They are pointy after after all. 🙃😂 Why hate puns?! (Semi-rhetorical question, more of a elxclamation though. Hence the ?!)

    DaveAmazedDaveAmazedIl y a 13 jours
    • Perhaps not so much hypocritical as sending mixed messages. Aw, I love my conceptual pun of commenting on my own comments. And oh how sweet the irony.🙂

      DaveAmazedDaveAmazedIl y a 13 jours
    • Ok, a comment pro-for adding a couple extra brief mentions...then complain you can't even watch the whole video citing rambling as a reason, then remarking the video is too long? Hypocritical advice,dude!

      DaveAmazedDaveAmazedIl y a 13 jours
  • I think the paradox of fame, at least when proposing a sustainable level of fame, boils down to the idea of friendship. You dont know every last detail of your friend's life, but find the ability to communicate with them (even if only an illusion of perception) to be appealing. Famous people in the modern area are the ones with the most "friends". If you have 1 friend, you are famous to them and they are famous to you, the tricky part comes the imbalance in the relationship quantity. if you have 10 friends, you are famous to them, but to you that makes 10 people to divide attention between. It is not a slope, but an exponential curve. bring it up to the scale of 1 person with 1 million "friends", and the relationship seems far more one-sided to an outside perspective. At that point, "friends" become "fans", and the disparity in ratio has to be rectified by exposure. The more fans someone has, the less secrets the 1 can hide, whereas each of the fans can maintain a inversely proportional level of anonymity. The internet has allowed everyone to present themselves for an audience, with different hierarchal tiers. Keeping the scale relatively small, FRworld is more famous than all the channels and videos posted on it. Channels and Videos have an interesting relationship where some videos exceed the fame of the channel, whereas others are only watched by those already devoted to the channel itself. The comments in a comment section then get proportionally less fame, and replies to said comments get even less. Looking at the order in reverse indicates the reason for the tiers in this example: replies can only exist on comments, which can only exist on videos, who need a channel to be associated with, which finally has to be hosted on youtube itself. The audience for the lowest fame is a fraction of the audience for the highest fame.

    Cullen LathamCullen LathamIl y a 13 jours
  • Amazing video. Amazing channel.

    SaketGSaketGIl y a 13 jours
  • can you lower the bgm in your videos please.. great video btw

    Walid DahamWalid DahamIl y a 13 jours
  • Hunger for public attention to the point of publishing daily banalities has lead to the externalization of our personal inner development. Ironically, instead of fostering more insight, it is generating expression for the sake of expression, in search of reception from multiple sources, known or unknown alike. Influencers are just that, doped by the incentive of profit.

    Senor MojoSenor MojoIl y a 14 jours
  • I stopped wanting fame after Etika died. That shit is just deadly

    Carrot Carrot CarrotCarrot Carrot CarrotIl y a 14 jours
  • So happy to see Jim Fucking Sterling Son

    Shua 6644Shua 6644Il y a 14 jours
  • Somebody can tell me the name of the song on the background ? Thank You

    Filipe MadureiraFilipe MadureiraIl y a 14 jours
  • Reject democracy. Embrace tribal chiefdom.

    Wind WindWind WindIl y a 15 jours
  • Clickbait title. Capitalism, not democracy, created this monster.

    fdsfsdfsdfsfsfdsfsdfsdfsfsIl y a 15 jours
  • the joke is on you because i am a huge helen fan

    Albert RossAlbert RossIl y a 16 jours
  • I still can't get over the fact that they cast Colin Farrell as Alexander...

    heroino89heroino89Il y a 17 jours
  • Extras by Scott Westerfeld is a good read. He wrote the Uglies trilogy and Extras was great sequel. It fit the series well.

    Jonathan CabreraJonathan CabreraIl y a 17 jours
  • Can You just imagine how shite this would be if it were a Jared video???

    I OI OIl y a 17 jours
  • Wouldn't Alcibiades be the first "influencer?"

    wargriffin5wargriffin5Il y a 18 jours
  • And now Kpop carries this cursed torch.

    28 Maitreya Gupta28 Maitreya GuptaIl y a 18 jours
  • Can I just stop to say, Damn she's dazzling.

    ToughToughIl y a 18 jours
  • I like you

    Jeff BaileyJeff BaileyIl y a 18 jours
  • Could the accessibility of fame in turn cause fame to become mundane and undesirable?

    Dexter AdamsDexter AdamsIl y a 19 jours
  • Xerxes also thought himself a God. Had his face on coins in 450AD Persia

    Kid From 21 Jump StreetKid From 21 Jump StreetIl y a 19 jours
  • We're all attention whores

    Flaming CroatanFlaming CroatanIl y a 19 jours
  • I died when she said a smelly warrior.

    Inga NodieInga NodieIl y a 20 jours
  • i also like the idea of the internet, made fame "quantifiable", putting numbers on fame.

    Jens MoesgaardJens MoesgaardIl y a 22 jours
  • She has such charm

    Andy GarciaAndy GarciaIl y a 22 jours
  • So beautiful

    Andy GarciaAndy GarciaIl y a 22 jours
  • Amazing video

    Liam GordonLiam GordonIl y a 22 jours
  • Hi there, I simply wished to say that I really liked your content 😃 This is my friends channel, please listen to his music and watch his videos, after that You can decide whether You'll subscribe or not, he really deserve it:

    veronica monzaveronica monzaIl y a 22 jours
  • Can we just throw mob mentality in the trash already? AnarchoCapitalism sounds more fun, let's try that maybe? I remember when America used to be a constitutional republic, wtf happened?

    Wendi eselWendi eselIl y a 22 jours
  • I miss Jared.

    RamRamIl y a 23 jours
  • The first two emperors of Rome changed the moon calendar after themselves, forever!! That is why november is not the ninth month. They were so popular that they created July ( Julius Caesar) and August (Octavius Augustus) for them selves. And this go far beyond...history always repeat itself!

    Rodrigo NataliRodrigo NataliIl y a 23 jours
  • Should be called fool influencers...dont influence me

    Adam SeccombeAdam SeccombeIl y a 23 jours
  • I'm so happy I don't have either a instagram nor a tiktok account, this kind of entertainment feels empty

    LuisaLuisaIl y a 23 jours
  • I'm bored how this channel is always focusing on "ThE wEsT"

    LuisaLuisaIl y a 23 jours
  • Check out, "This Is Paris" available on youtube. The documentary was so fantastic and provided the much-elusive context on Paris' life that we have all wondered about.!

    Clara KapustkaClara KapustkaIl y a 23 jours
  • Our current landscape of shitty internet celebrities kinda ratifies the fact that people, collectively, have really shit taste.

    AspLodeAspLodeIl y a 23 jours
  • That's why Socrates hated Democracy

    Ignacio GuzmanIgnacio GuzmanIl y a 24 jours
  • I've got enough anxiety as it is. I'm pretty sure fame would kill me. As for the influencers, I have to say it's pretty demoralizing watching one of these people walk into a Louis Vitton store and just buy a $60,000 bag on a whim. I feel like shit if I spend $10 on lunch instead of bringing leftovers from home, and wtf does that kind of bag do for you that costs $60K? Maybe I'm envious, obviously not of the bag, but the guilt-free ability to not have to budget, save money or spend most of my waking hours away from the people I love.

    Bill MalcolmBill MalcolmIl y a 24 jours
  • "Rep your fave philosophy channel in style..." Me: *laughs nervously, glances at Philosophy Tube, then back to Wisecrack*

    Marsyas01Marsyas01Il y a 24 jours
  • As soon as i first heard the term "influencer", i knew immediately it was a social abortion that should never ever ever be a thing. Sadly, all my protests went in vain. Like Cassandra, I am doomed to see but never able to prevent the next inevitable dumpster fire that humanity will faceplant itself into as it slides deeper and deeper into the gutter, until I am simply alone in this universe, surrounded by a cacophony of gutter people inherently hostile to my moral values and way of life.

    Ben HinmanBen HinmanIl y a 24 jours
  • Jim sterling is a journalist, and you lump him up there with those schmucks? Shame........

    HumanHumanIl y a 24 jours
  • Wisecrack does a good job of not centering its presenters, despite them being talented. That's what makes it perennial watchable. Been a fan for 4 or 5 years now, which is perhaps only matched by Kurzgesagt for me.

    Michael HenshawMichael HenshawIl y a 24 jours
    • Michael Henshaw idk I usually enjoy their stuff and I enjoyed the content of this one but it’s structure seems a bit like a high school essay with those rigid paragraphs. This video kind of reminds me of mojo .com

      how tohow toIl y a 23 jours
  • 99% Invisible has a great podcast episode on the first fashion celebrity, a middling dude of Georgian England whose hours-long process of dressing in the morning was attended by fans.

    Michael HenshawMichael HenshawIl y a 24 jours
  • When she got the part where she was talking about how corporations have caught on to using influencers to sell stuff, I thought she was going to introduce a corporate sponsor for the irony.

    Sarcasmo220Sarcasmo220Il y a 25 jours

    Jim SchwartzJim SchwartzIl y a 25 jours
  • What is the target audience of this? 16 year olds?

    SarkastSarkastIl y a 25 jours
  • The primal need to worship (gods, heroes, celebrities, politicians...) is the biggest flaw of the human species.

    luaudesigndfluaudesigndfIl y a 25 jours
  • I paused and turned off the video at the self promotion

    Matt SchlapferMatt SchlapferIl y a 25 jours
  • Children on the internet... that's what went wrong

    Myster36Myster36Il y a 25 jours
  • Fascinating. Thank you, Helen!

    TK WallaceTK WallaceIl y a 25 jours
  • Wisecrack your merch is barely designed

    silversaintsilversaintIl y a 25 jours
  • Wisecrack: How did this happennnn?! Also Wisecrack: some t-shirts caps n mugs tho

    silversaintsilversaintIl y a 25 jours
  • If everyone's famous, no one will be.

    blitzwaffeblitzwaffeIl y a 25 jours
  • This is fucked up

    tejas tayadetejas tayadeIl y a 26 jours
  • The Industrial Society and its consequences have been a disaster for the human race

    Chinese DogeChinese DogeIl y a 26 jours
  • except for mr beast no influencer does anything for the fans. one of the big problems is that most influencers don´t understand what impact they have on children and teens. and with it what responsonsibility goes with it.

    Nico ZimmermannNico ZimmermannIl y a 26 jours
  • You've been tricked turn away from your celebrity worship. Find God.

    Demsky83Demsky83Il y a 26 jours
  • 2:11 lol

    HumanBeing 104HumanBeing 104Il y a 26 jours
  • "Extremely good at playing themselves" That sounds like sociopathy to me.

    fauber kaupfmannfauber kaupfmannIl y a 26 jours
  • FRworld is way more visible than the malt seat at Schwab's pharmacy.

    Ronald StellyRonald StellyIl y a 26 jours
  • how u get 540 views. i get 14 views.

    syazli sabrisyazli sabriIl y a 26 jours
  • Nice to put a face to the voice. Definitely not disappointed.

    Trape VelysTrape VelysIl y a 26 jours
  • If you wanna get famous, just name every major city between Macedonia and India after you, it's that easy.

    Miriam KMiriam KIl y a 26 jours
  • I'll be famous for being the person who doesn't want an iota of fame

    Nicolai VelikiNicolai VelikiIl y a 27 jours
  • it's like black mirror season 1 episode 2 but a lot dumber

    Salih KallaSalih KallaIl y a 27 jours