How Ads Got "Woke"

10 août 2020
256 746 Vues

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Why are so many ads prepackaged with social justice causes these days? And what does it say about us? We have a lot of thoughts and feelings about this, most of which we'll unpack in this Wisecrack Edition: How Ads Got Woke.

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Written by: Amanda Scherker
Hosted by: Helen Floersh
Directed by: Michael Luxemburg
Motion Graphics by: Jackson Maher
Wisecrack Edition Title Card Design: Amanda Murphy
Editing and Additional Animation by: Andrew Nishimura
Produced by: Evan Yee

#advertising #wokeads

© 2020 Wisecrack / Omnia Media, Inc

  • After the Gillette's ad, I've been using Wilkinson Sword and it has been much better.

    Mr. WolfMr. WolfIl y a 7 heures
  • >Go to Subway. >Girl making my sandwich is noticeably having dopamine issues. >Ask her if she feels any anxiety, sense of urgency, or if she gets verbal or motor tics. >She doesn't even know, expressing this between multiple verbal tics. >'Well, watch out for that, our culture has a tendency to cause dopamine problems.' I really should be doing more to fight against unethical marketing practices.

    Timothy BellTimothy BellIl y a jour
    • it's all in the name of a post-racial america, guys. sign my petition to get eminem and dr dre to yell slurs at each other until it comes to fists.

      Timothy BellTimothy BellIl y a jour
    • what's worse? the pepsi BLM ad? Or belafonte's banana boat song? I'ma have to go with whoever's making money. Musicians are tight. I think eminem should be allowed to say the n word publicly. he's earned the right.

      Timothy BellTimothy BellIl y a jour
    • fuck i do love a good cancer stick, tho.

      Timothy BellTimothy BellIl y a jour
  • I'm sure like most people will agree, woke ads are perfectly fine if they're actively trying to teach something or change the minds of some group. But they're not okay when they're wither just woke to be woke or if they are like "Haha.. Ok Boomer, you're racist... haha" Like those aren't trying to make you learn anything.

    LoganArnoldKicksLoganArnoldKicksIl y a 2 jours
  • She totally doesn't get it. Woke ads are about SHAMING one group to get a point across. Gillette ads for example were shaming masculinity and men... That's the problem

    Jared FontaineJared FontaineIl y a 5 jours
  • No, commercials will never be anything more than interuptions of what I was watching.

    omegapointilomegapointilIl y a 6 jours
  • This Wisecrack episode is a woke video. It's presented and narrated by an ethnic woman instead of a white guy. And of course, they're doing it just to get more ad revenue and Patreon money. Amirite?

    danglarsdanglarsIl y a 16 jours
  • I love Wisecrack, but I find it extremely ironic how a video criticizing advertising comes with a sponsorship, even if it's advertising a product advocating for privacy. I mean, come on.

    Pablo CottinPablo CottinIl y a 16 jours
  • Being "woke" is like saying you have common sense. You know how stupid that sounds, right? You're supposed to have common sense 😑

    Alex OngAlex OngIl y a 21 jour
  • being woke - the fast way to lose customers

    Hell RaiserHell RaiserIl y a 23 jours
  • Wow, so a CEO praising what Trump has done for the Hispanic community is the company getting political now is it. Goya doesn't support it, the CEO does. P.S. "Causes in support for ending police brutality is at an all time high", hehehe. It's not for that, and the fact that support has plunged to 36%, is proof people are waking up to that.

    ΓVLΞ 34ΓVLΞ 34Il y a 28 jours
  • Woke is Hate, Labels are chains. We are all people. They see us as puppets so cut the string.

    Icyberg warlordIcyberg warlordIl y a 28 jours
  • Thanks for reminding me why I quit watching (American) TV!

    Asia O'hara's ButterfliesAsia O'hara's ButterfliesIl y a mois
  • Sounds like Disney

    Kevin VanKevin VanIl y a mois
  • Must...CONSOOOM!

    Calin GligoreCalin GligoreIl y a mois
  • How do I make a career out of calling out corporate bullshit? I did my thesis on this topic because it’s so intriguing!

    Liam FoleyLiam FoleyIl y a mois
  • dougdemuro

    Gary ThevenotGary ThevenotIl y a mois
  • Remember that. During WW2 many of the Hollywood producers weren't funding a Charlie Chaplin film in which he made of fun hitler because it would've hurt their relationship with hitler. It's just business. Nothing more nothing less. Deal with it

    vivi xDvivi xDIl y a mois
  • "I would like to buy the world a coke"...How cute... Isn't that the same thing that some decade later Pablo Escobar tried to do with some illegal, white substance?

    Arkadiusz TrześniewskiArkadiusz TrześniewskiIl y a mois
  • I'd like to see less ads telling me I suck for being a white guy and more ads showing black fathers supporting their families.

    Chaos AstartesChaos AstartesIl y a mois
  • In nike’s defense they supported kapernick even when the entire nfl hated him they have the right to put blm on their accounts.

  • Companies are the most woke thing in the world, they don’t care if you’re black white green orange what ever they only care about your money and I respect that. What I don’t respect is the stupid ads pretending to educate the public about being woke. The saying hell is full of good intentions and heaven is full of good works is slightly wrong. Because your intentions matter too if you pretend to be woke just to capitalize on woke liberals to get their money then you’re not doing it for the right reasons and thats what makes people mad. It’s at best a half ass statement and at worst a controversial ploy to get your company more attention

  • Native Americans and First Nations Canadians are still rarely seen in TV ads, shows, and movies; and no one speaks up! I'm seeing that what many companies call "diversity" doesn't necessarily include representation from all ethnic groups, or persons with disabilities. Do persons with Native ancestrys and persons with disabilities have to become a trend in order to be seen?

    Jessica Renee DawsonJessica Renee DawsonIl y a mois
  • Woke culture is not woke, its confused.

    korn breadkorn breadIl y a mois
  • Should women be allowed to apply for credit cards without a male co-signer? Discuss...

    SWLinPHXSWLinPHXIl y a mois
  • Woke advertisement needs to die.

    MrFuggleGuggleMrFuggleGuggleIl y a mois
  • I think if your movement is big enough that the greed monster wants to eat you, it means you're a force to be reckoned with. It just brings new problems with it.

    Rah CollierRah CollierIl y a mois
  • this got automatically demonetized lmao

    Chris HarveyChris HarveyIl y a mois
  • 13:06 gen z here I'm surprized, most of us can't afford to care

    techno union representativetechno union representativeIl y a mois
  • Mehbegumapinitokolitickcufuoy

    techno union representativetechno union representativeIl y a mois
  • Libtards

    Austin AbrahanAustin AbrahanIl y a mois
  • And once the kids grow up and look around and notice that all this junk is just funny and sad

    Robert PalumboRobert PalumboIl y a mois
  • Capitalism fucks everything.

    Heartworn FoxHeartworn FoxIl y a mois
  • 9:12 i hate the fact they group my country with the commies

    notloominatinotloominatiIl y a mois
  • Why does the Thumbnail look like Caddicarus?

    WickedKnightAlbelWickedKnightAlbelIl y a mois
  • I dont think it's ads getting "woke" per say, they are doing, what they should have been doing the whole time; teaching viewers how to be decent fucking human beings xD

    Anthony SmithAnthony SmithIl y a mois
  • Feminism had become less taboo in recent years. Lol, 2013, 14, 15 disagree with you

    XzilaXzilaIl y a mois
  • loved how you ended the video...

    arparpIl y a mois
  • Go woke ,,, Go broke

    AMD phoneAMD phoneIl y a mois
  • Such an amazing video!!

    Equalist AasthaEqualist AasthaIl y a mois
  • Woke ads and neoliberalism go hand in hand.

    King BuntaKing BuntaIl y a mois
  • So did all the members of your channel decided to speak the same?

    prashamsprashamsIl y a mois
  • When I saw that Pepsi commercial....Yikes. I thought it was kind of dumb....and SNL made a great sketch (yeah...every here and there they can be funny...) about how dumb and tone-deaf this ad was.

    RedDragonM1RedDragonM1Il y a mois
  • Helen is the best

    Gabriela SchimidtGabriela SchimidtIl y a mois
  • Another good example would be a recent ice cream ad where an overweight girl is dancing around while eating it and the text is mocking people who advocate exercise and proper diet as if it's misogynistic or something, and as if people can't do those things and also sometimes eat ice cream.

    CalebCalebIl y a mois
  • Everytime i see that thumbnail i only think: MOKE

    jaime andres martinezjaime andres martinezIl y a mois
  • Where are zimbabweans at?

    sindiso tebelesindiso tebeleIl y a mois
  • I love Edward bernays. Besides the cigarette thing he also is responsible for the whole big breakfast push. He got a bunch of fake studies published in the twenties about bacon and a big breakfast being crucial for the pork industry 😂

    TheColonialExpertTheColonialExpertIl y a mois
  • That patreon sponsorship at the end... very smooth

    Dan LyonDan LyonIl y a mois
  • I have a question fellow comments peoples, was "woke" at one point NOT a derogatory term? I didn't use the Internet for like 4 years so I missed out on a lot of the slang.

    Bailey MooreBailey MooreIl y a mois
  • 3:04 is that emad GG

    Mrs. CatMrs. CatIl y a mois
  • "Moke" lol im a dumbass

    JirafinJirafinIl y a mois
  • Yeah but the last 10 years woke advertising is more about propaganda and not much about selling products ! Have gone too too FAR

    Ermhs ParasoidisErmhs ParasoidisIl y a mois
  • Charlie perfume actually holds its scent while the wearer is loading trucks! I speak from experience.

    TheFirstManticoreTheFirstManticoreIl y a mois
  • People are only woke in places where nobody is oppressed.

    Poor Man's PreparingPoor Man's PreparingIl y a mois
  • I watch ad free already, FRworld Premium lol

    Poor Man's PreparingPoor Man's PreparingIl y a mois
  • woke adverts are just annoying now, what happened to an animated character and a little catchy jingle

    GrendelGrendelIl y a mois
  • Call me crazy, but I like it when a company just tells me how good their product is and why. One of the most effective ad campaigns for me was the Capital One vikings. My first and only credit card is a Capital One card just because of those ads, lmao. Just make me laugh and I'll probably buy your product. If it's good.

    Lens HunterLens HunterIl y a mois
  • love is in the air

    citation pendingcitation pendingIl y a mois
  • Once upon a time, there was this thing called propaganda. Propaganda wanted to get rid of its image as a political tool, so it changed its name to marketing. Marketing will always work as long as there are enough braindead people in this world who are easy to brainwash. How do you think religions are still a thing in the 21st century ?

    Petr KisselevPetr KisselevIl y a mois
  • Buying a product is like a vote. I vote for the companies that actually make change rather than just say, HEY EVERYBODY WE BE GOOD GUYS! So I'm never buying a Ford or Dodge, and will always choose Tesla first because they are the most committed to thier goal.

    Matthew BoydMatthew BoydIl y a mois
  • Hehehe yeeees we are with you, we are your friends keep buying our products yeees

    Rendi 457Rendi 457Il y a mois
  • Burn Down the Government And Blow up the banks

    DeyzelDeyzelIl y a mois
  • In Kapitalism the endgame is that a few megacorporations outcompete or just buy out all competition. You obviously see this in the tech sector (Amazon, Google, Facebook, Tencent,..) but most brands you see in the grocery store are owned by a handfull megacorporations ( coca cola, unilever, nestle, pepsi, Proctor and gamble,..) Tell me what is the difference with having a few state owned megacorporations in communism then?

    GamercatszGamercatszIl y a mois
  • Woke brands are not pushing diversity in the middle east, China, India, Nigeria,... No Nigerian one want"s more whites or Asians in their government, no Japonese wants more Black and white people in their government. The world acts as if only white european people must share their homeland with the rest of the world. Meanwhile they push whites out of Africa, be racist to whites and blacks in Asia. If we are going to play identity politics, and we are doing exactly that, white people must also unite based on our skincolour. Not to pretend we are superior, but to protect what is ours, just like every other identity group is doing.

    GamercatszGamercatszIl y a mois
  • I boycot every company that makes woke commercials "coca cola" "gilette" "nike",.. won't see another cent from me.

    GamercatszGamercatszIl y a mois
  • credibility earned by actiivists WAIT WHERE IS IT oh it doesnt exist

    Nintendo PigeonNintendo PigeonIl y a mois
  • Ads are made to increase profits of a particular product. If it was more profitable to be a bigot then that is what they’d do. Just look at the 1960s and back.

    kevin perrykevin perryIl y a 2 mois
  • Is it advertisement or advertisement

    Paul Henry ManriquePaul Henry ManriqueIl y a 2 mois
  • Lol. Wokebaiting.

    Kokuma LamoiKokuma LamoiIl y a 2 mois
  • Do people really expect companies to say, proclaim LGBT rights in the Middle East? What will that accomplish? That company getting banned from conservative countries and the people there being worse off due to not having more purchasing options. The private sector aren't supposed to be societal trailblazers. Where society goes, they follow, simple as that. You don't get that, you're mistaking what corporations are for.

    TheWatcher328TheWatcher328Il y a 2 mois
  • George Floyd wasn’t murdered, he swallowed the drugs he had on him.

    Hardcore BunnyHardcore BunnyIl y a 2 mois
  • Funny how wisecrack doesn’t separate corporatism from capitalism.

    Hardcore BunnyHardcore BunnyIl y a 2 mois
  • How to watch wisecrack without ads. Scroll to the end of the video and hit the replay button! The video will start over without ads

    The Third HandThe Third HandIl y a 2 mois
  • Lol, It's almost like these corporations have everything to gain if we are manipulated to fight among each other and believe we all hate each other. If that were true, any form of tolerating a civil dialogue about these subjects would be their worst fear, and perpetuating the notion that any threat to one's agenda would have to be demonized and labeled as an enemy with great urgency. That would be crazy if corporations and Media bigwigs did everything in their marketing power to make an "Us vs. Them" scenario on a national level. Just... crazy. HA! Good thing that's not happening.

    Alpha ShepherdAlpha ShepherdIl y a 2 mois
  • I.... I need this pink gamer chair. Like really bad... I love playing D.Va and it would look so good in my livingroom

    Ani RacAni RacIl y a 2 mois
  • progressive and woke. two words that make ads annoying

    skylineXpertskylineXpertIl y a 2 mois
  • I thank Chase Apple Google Sony everyday 4 Dat Mouth. FUG

    monyensmonyensIl y a 2 mois
  • Its the 'why'... That sells it. Why am i buying this? Corperations have been twisting this for years. Stay smart folks.

    Master WayneMaster WayneIl y a 2 mois
  • Remember when people try to boycott Nike and the guy lost his business I think people whether on either side need to realize both sides are team capitalist and the rich takes advantage of us lol

    Ana AAna AIl y a 2 mois
  • Succinct, clear. And depressing. Extremely bloody depressing. May I sell you a Che Guevara shirt, to chase those captilist blues away. Socialism, for only £10.99. Buy now, and break the dictatorship of the bourgeoisie.

    Christopher NewshamChristopher NewshamIl y a 2 mois
  • Ads are a reflection of what a certain sociaty thinks, In a general way, and I like seeing woke ads cause they are a signal that our sociaty is maybe growing up and becoming a better one

    Luis HenriqueLuis HenriqueIl y a 2 mois
  • As I agree that "Woke" ads are stinking cynicism but at least it show what is becoming mainstream.

    Nieznajomy43Nieznajomy43Il y a 2 mois
  • It’s just neoliberalism at it again

    sup3rghandisup3rghandiIl y a 2 mois
  • I majored in visual communication design and during visual language 101 the prof always implored us to use social service ads as a case study because "they just want to communicate, not trying to sell you something".

    Mughworts LongshotMughworts LongshotIl y a 2 mois
  • Their ad was an ad but also a satire. Well played.

    Kranky. K!Kranky. K!Il y a 2 mois
  • You need to do more of these videos!

    Brett WilliamsonBrett WilliamsonIl y a 2 mois
  • What if I bought the world an RC? Nuclear war?

    tbirdlewtbirdlewIl y a 2 mois
  • 1:05 How to watch Wisecrack without aAds? USE ASD BLOCKER.

    mahdi bkhmahdi bkhIl y a 2 mois
  • Lol, got an ad for marketing software before this.

    Ben GlickBen GlickIl y a 2 mois
  • “There’s no such thing as ethical consumption under capitalism.” Hell, there’s no ethics at all.

    Ben GlickBen GlickIl y a 2 mois
  • The problem is not that they are trying to get a message across. It's that they are trying to make people THINK they're getting a message across, despite the fact that they are actually trying to blatantly enforce the "fact" that you "should" buy their brand.

    Noah DemoNoah DemoIl y a 2 mois
  • I love ads and I love the woke ones

    Mr LMr LIl y a 2 mois
  • I would gladly take the "political incorrect" ads of yesterday in a heart beat, over these woke ads of today.

    K.R. PeartK.R. PeartIl y a 2 mois
  • An argument in favor of woke adverstising would be that it normalizes issues that are still controversial, like a Gillette ad that shows a father teaching his trans son how to shave for the first time. Ads are part of the cultural climate of a region, and it is normal that they feel the need to take a stand in regards to a social cause. As a consumer, I don't fool myself buying stuff just because it has good advertising (or thinking that police brutality will end for buying a Pepsi); but I also think that if brands choose to incorporate social causes in their adverstigin/marketing/branding, then they should also be held accountable for what they represent. So, in the example I mentioned, Gillette should not only aim at selling to young trans men, but also develop a corporate culture inclusive for LGBTI people, taking seriously the cause they use in ads. And, it they don't, then they should be called on it and be held accountable for their hypocrisy.

    Majo ParejaMajo ParejaIl y a 2 mois
  • Corporations are making bank by pretending to be more than about capitalism, and people constantly fall for it over and over again. Got it.

    DialD4DeathDialD4DeathIl y a 2 mois
  • I don't like woke ads. Companies who make them don't actually support those ideals. Does this mean the ideas behind the ad are wrong? No. Is it completely dishonest and a lifeless corporate attempt at cashing in on actual fucking issues instead of actually taking action on the issues they claim to support? 100% yes. It's the case of love the sin, not the sinner.

    Brandon TranBrandon TranIl y a 2 mois
  • I just wanna bag of chips not an identity

    one and only hamzaone and only hamzaIl y a 2 mois
  • To the author of this script. Why is it you seemingly insist that these large companies are making a statement because of profit and not because it's the right thing to do??

    Patrick AndersonPatrick AndersonIl y a 2 mois